LetzQ developed their own rubs for the barbecue competitions in which they participated as a team. After they had won several prizes, it became increasingly common for family, friends, acquaintances and fellow teams to ask for some of their rubs. Thanks to the enthusiastic reactions, the decision to put the rubs in a jar was quickly made and they setup their own LetzQ label.
The line contains four varieties: pork, beef, chicken and an all purpose rub. Each variant consists of natural ingredients such as sugar, salt, dried vegetables and a balanced mix of herbs and spices that are tailored to the specific use of the rub. LetzQ’s rubs contain no flavor enhancers or other E-numbers and are produced in an allergen-free factory.